1. This was ASPIRE to Autonomy’s first annual report. I pitched the concept, wrote the copy and hired the graphic designer that I knew could interpret my vision: ASPIRE annual report. The original center spread was an initiation of Mission Impossible that read Mission One Million (detailing the organization’s plan to reach 1 million in annual revenue) but one of the founders thought it was too future-oriented for an annual report. I believe that as a new organization that piece in this annual report bolsters the group’s legitimacy and sustainability in the eyes of foundations and major donors.
2. The national YWCA has a branding identity using orange for emphasis. I updated some materials for the local branch, using two-color printing to both reduce cost and modernize/professionalize the look: YWCA of Bethlehem.
3. Social media was a key need for ProJeCt of Easton. As of this compilation (November 5, 2021), it appears they have only posted to the @projecteaston Instagram account once since my departure in July 2020. I have compiled some of my favorite posts. They appear chronologically— and the captions on the photo will tell some of the background of why I chose to promote this way. Also, in most cases, if I am not in the photo, I took the photo.
Highlighting small businesses who support a non profit — builds community and hopefully they will share 
Employee at our fundraising event— so important to show the staff loving our mission 
I recruited these Target volunteers. They had a great time and they really knew how to orchestrate close-out of a silent auction 
A board member chilling with the band—again they are truly enjoying themselves 
Highlighting our diversity and the number of students benefiting from our services 
Highlighting the business helping them, win-win 
Notice this is a grin-and-check shot— but I used the space to talk about job preparation 
I recruited this team from Lafayette College to improve our self made Wix website— and they gave us our first mobile site! For free! 
Highlighting the staff and a successful student and promoting the idea of a family environment 
Cooperation with other organizations 
Encouraging donation and showing how easy it is 
There were several staff posts as part of our grant with the Lehigh Valley Community Foundation to support the Census. I thought having staff use their own words would leverage the trust people have in these staff members 
No explanation needed.
Recommendation letter from colleague: Janel Pauser
4. I also encourage you to visit ParisianPhoenix.com, my publishing company that I started (while working full-time) in September as a hobby. I have slowly been building that website and brand.
5. One part of my business plan for Parisian Phoenix Publishing is to publish fundraising books for nonprofits. I am planning the first for an organization I volunteer with Feline Urban Rescue and Rehab. The book will feature a thesis by one of our social worker board members about animal welfare as an empowerment/poverty issue (and that animal rescue is a middle-aged white woman game and more people of color need to get involved) which I will supplement with essays by volunteers about cats, cat rescue and cat knowledge. The book will cost about $5 per copy and the rescue keeps all profit. So if they set the price at $15– that’s $10 per copy. The book will be distributed by Ingram.
6. Speaking of the cats, this piece in Lehigh Valley Live is 90% my press release: Kitten Cafe. This event was my daughter’s idea. We planned it in a month and raised $2500 in 2.5 hours. Hundreds of people lined up to pay $5 to hold a kitten. And I had a photographer (that I selected based on my belief in her talent) there and she took photos like this:
If there are any other questions about who I am or what I can do for you, do not hesitate to contact me.
Angel Ackerman 