Tag Target corporation

A new Target run?

Angel Ackerman 3 Comments

8 a.m. Originally my friend Nancy and I planned to go to the Grocery Outlet. Nancy is blind and likes to shop with me because of my love of food, how frugal I am and my eye for weird stuff.

I start looking at my list, and at my emails, and I realize for much of my list I can shop at Target. I worked at Target up until the middle of last year so I know Super Bowl weekend is a big grocery sale weekend. The things you learn working almost 9 years at the Bullseye.

It also looks like with the switch from Simply Balanced to Good and Gather, corporate strategy has moved into trendier products. Like vegan, Gluten free and other high-end groceries.

Our local Target is very middle of the road. I wonder how many of these products won’t be available because we aren’t a community high enough on the socio-economic scale.

10 a.m. Picking up Nancy. It’s always better to get in and out of Target before noon on weekends.

10:10 a.m. Arrive at Target and start to see old work friends. Wendy, my trainer from cash office, and Courtney, who used to supervise me in the front end, both meet Nan. And Nan almost shakes hands with a box instead of Courtney.

In their defense, Courtney was holding a box and a Frappuccino so she was too slow maneuvering.

We treated ourselves to a drink at Starbucks, made by my soon to be ex-husband’s niece, who is a dental hygienist on weekdays.

10:30 a.m. Shopping begins. I was hoping for some clearance hosiery, no luck. There were some beautiful clearance boots (and I am rapidly running out of shoes) but nothing under a size 11.

Run into several former colleagues who want to say hi and help Nan look for a can opener. There are five to choose from but we still can’t find the right one.

Run into a colleague from my current job.

Ran into the widower of one of my Target colleague whom I worked with very closely in food service. She died of cancer two years ago.

Discover my favorite deodorant is up to $8 and they changed the formula so my rose and vanilla is now rose and black pepper.

11 a.m. We finally hit the “Market” section, which is what Target calls grocery. There’s a lot of hit or miss. Avocados are an amazing value at 79 cents each, but the avocados themselves are lackluster. Most of the produce seems beyond it’s prime.

That’s a big problem with groceries at Target. Fresh produce isn’t culled regularly and the non perishables are often way out of date. I’ve found items on the shelves that the use by date is more than a year out of date. So you really have to check everything.

I know for a fact that the employees try, but the more Target increases wages, the more each employee needs to do. Retail survives by keeping employees at part-time hours so they don’t have to offer benefits and then they schedule at ridiculously low levels so it’s a challenge to keep the store properly manned. This isn’t just a Target problem. It’s the whole corporate/consumerism system.

People want cheap stuff with no concern for quality, its longevity, how it was produced, impact on the environment or the community, or whether or not they need it.

But that’s another tangent entirely.

I didn’t find many new products nor did I find some of the sale items I had wanted.

Noon Nan and I head to the front end.

I bought $100 in groceries and earned a $10 gift card, but I also didn’t appropriately load the $20 in gift cards I already had.

Highlights of my purchases:

  • The $7 giant tub of peanut butter pretzels. It was on sale and it’s the perfect pre-workout snack. Listen to me, I’m under some delusion that I will be going to the gym.
  • Doritos. The ultimate stress food. I shouldn’t even buy them but $2 a bag.
  • An $8 pork loin for $3. Expiring. But I can toss it in the crockpot for dinner tomorrow.
  • Turkey Perky jerky. On Target Circle for 30 percent off. Going in my desk drawer at work for those days where workload means lunch doesn’t happen until 2 or 3.
  • Waterloo sparkling water. $3 for eight cans. I got it as a treat. I wanted to try the watermelon flavor.
  • A giant bottle of white vinegar for $2.29. I use it instead of fabric softener. Cheaper, less chemical-y and less slimy that traditional fabric softener.
  • I got some canned carrots and peas. I don’t normally do canned veggies but if I want to make a shepherd or cottage pie, they will be perfect.
  • Cafe Mosaica and Traditional Medicinals Nighty Nite Valerian. My favorite coffee and my favorite pre-bedtime tea. Both on sale.
  • Smoked Paprika. $3.39 for the tiny spice bottle. Another splurge. But it’s amazing. It’s Gaz Oakley’s favorite spice and he has me hooked. If you haven’t looked up Avant Garde Vegan on YouTube, do it. His recipes are usually easy and delicious. Regardless of your dietary preferences.
  • Another splurge (which I ate for lunch): Birds Eye shaved Brussel sprouts. $3.19 a bag which is supposed to be two servings. But I sprinkled some imitation bacon bits on top and ate them for lunch with a side of Doritos.

  • Caulipower Pizza was on Target Circle for 20% off. They are normally $7 but with the discount and the sale price it was $5. Nan has wanted to try them so I will make it for her when she comes over for dinner Monday. I love them, but I’m not paying $7.
  • And ice cream. I promised the teenager malted milk shakes this weekend so I bought a pint of vanilla bean ice cream for $1.79. They have some very odd flavors in the full size containers, including my old favorite Unicorn and the new Mermaid. But I had to buy Rainbow because it has strawberry rhubarb swirl. And there is a Breakfast Cereal variety with, no lie, cinnamon toast flavored ice cream.

Indochic— Target’s New Home Line celebrates colonization or as they call it, “French-Vietnamese fusion.”

Angel Ackerman 1 Comment

My husband and I started brainstorming our weekly household needs and while he worked on meal planning and a grocery list, I opened the Target app on my phone to see if they had any amazing deals on things we needed. We all know a trip to Target is dangerous and needs to be carefully and cautiously plotted.

Otherwise, the money can disappear.

I immediately found myself drawn to this luscious teal blue chair.

I mean, I seriously see this chair as part of the renovations to our master bedroom here.

But then I read the description: “Indochic: Think French-Vietnamese fusion, full of elegant shapes and sophisticated jewel tones.”

Now, this is my version of when people cry sexism when parents put little girls in clothes that focus on cuteness or certain traits our society sees as feminine. Like the t-shirts that say “I’m too pretty to do homework” or something like that.

“Indochic” is the exploitation and the ignorant perpetuation of the stereotypes that allowed colonialism and the “civilizing mission” to destroy cultures. If you understand my outrage… Well, may the sun shine upon you. We are kindred spirits. If not, let me see if I can calm down and rationally explain the root of my indignation.

First, let me start with the term “Indochic.” It’s a play off of the term “Indochina,” a strongly European word describing the region between India and China. The term became prevalently used in the 19th century and eventually referred strictly to the French colony of what is now Vietnam.

The French called its colony in the region “Indochine” so already Target has managed to make a playful pun, and a French pun at that by combining the French term “chic” with the prefix “Indo.” It’s Indo-great! Indo-cool!

Now, let me rant about the idea of “French-Vietnamese fusion.” The mix of French and Asian style occurred when the French colonized this region. I am no expert on French colonization in Asia, so I can’t address this in depth. But let me offer a few ideas.

Any fusion between the French and the Vietnamese was not voluntary. So should we celebrate it?

Is a pun like “Indochic” okay because the reference dates to the late nineteenth through mid-twentieth century? Is it a forgotten pain? Can it be compared to referring as certain styles as “urban” as opposed to African-American? Would people feel differently about this type of style if the ad featured an Asian woman and a French man?

What I also find interesting about the concept of Indochic, French-Vietnamese fusion connects to my interest in miscegenation. The French developed strict plans for breeding between the civilized French man and the indigenous woman. In French Indochina, French men in the colony were encouraged to make local women their concubines specifically to purify and civilize by producing children with Frenchness.

But remember, the women in these unions would come from poverty by French standards and would be servants or laundresses to their colonial master before they caught his eye. Young native women and older French men, the women unable to say no because of the power exchange.

In colonialism, native cultures lose their land and their resources to the more powerful nation. Their men lose the chance to earn their own living. People who had independent lives become dependent on a foreign system. Tradesmen become servants. Women become housekeepers and sex objects. Native traditions and languages bend, twist and often break or are forced broken by the more powerful, dominant presence.

So when we advertise a sophisticated, elegant French-Vietnamese fusion and give it a cutesy name, we are perpetuating the idea that the cultures on the peninsula between India and China did not have anything to contribute to the world before the French came along and subjugated them.

It’s not Indochic. It’s not cool. It’s contemporary Orientalism.

If anything it’s Asian-influenced French design. Influenced. Because fusion implies an intentional attempt to blend two strong styles.