Lessons I have learned about professional skin care

As my regular readers may know, I recently started helping a friend of a friend launch her social media marketing for her solopreneurship, woman-owned business, Lucha Bella Skin Care and Body Waxing.

I hesitate to call her a client, because I help her with her publicity and she gives me a facial once a month. I’m so grateful for the opportunity to learn more about skin care.

My interest in make-up and skin care came late in life and I think I was also a late bloomer when it came to developing my own sense of style. So to help Merri with her business is also a great way for me to grow and take better care of myself.

So, please please please if you are local to the Lehigh Valley consider checking out Lucha Bella, like the Facebook page, find Merri on Instagram at @luchabella_skincare and book online via http://www.luchabella.com.

I am by far no influencer, but I am a real person with a real life perspective so without further ado let me share with you what I have learned about getting a facial.

  1. It’s not just about your face. The Bella Facial at Lucha Bella involves the face, neck, shoulders, hands and arms.
  2. It’s a great stress reliever— the Bella Facial includes a variety of massage that leaves the upper body feeling loose and amazing.
  3. You esthetician can help you with your individual skin problems and work with you on how to not only look good but also maintain healthy skin.
  4. The attention and solace provides a mental rest and a sense of rejuvenation that matches the glow you will see in your skin.
  5. A Bella Facial includes waxing the chin, upper lip and eyebrows, so not only does losing the dead skin make you feel and look younger, but you don’t have to spend your time plucking. And professional products are less harsh on the skin, reducing redness and potential irritation.
  6. An esthetician has access to the latest industry products so you don’t have to waste your money on things you may not like or may forget to use.

The experience to me is about a place of peace, the fact that I come out with fresh skin and free of my physical tension is a bonus.

It’s a lovely reminder to slow down and be kind to yourself.

And for me it’s extra fun as I get to try adventurous new products like a collagen mask that dried like clay on my face. It went on super cold and thick like honey. My skin absorbed the collagen which made the mask warm and dried it out. Some of the pieces didn’t come off as nicely as Merri would have liked, but they made this amazing clinking sound as they hit each other.

It made my skin feel fresh and refreshed.

Being a boss

Some days are a struggle.

The 9-month old cat “graybies” (gray babies— ha ha) broke into my room at 7:30 this morning. Fog meowed his way in, old man Opie followed, and Misty brought up the rear.

Fog curled up in bed with me making Nala the cockatoo very jealous so she was stomping her foot in her cage.

After I got out of bed (into the cold outside world), I fed the troops and decided to vacuum my room as Nala had decided to terrorize my parakeets and remove as many toys, newspapers and chunks of litter as she could from the cage.

The roomba was not picking up. He was roaming around the room happily but with no suction. So I went downstairs and carried the real vacuum cleaner to my bird-filled bedroom.

I clogged the hose.

It’s a rough morning when all the vacuums in the house gang up on you.

I got myself dressed, let the teenager fix both vacuums, and decided to try my luck with dark eyes and red lips.

Face by Baby Bat Beauty

I used my new Baby Bat Beauty cosmetics— eyeshadow in mechanical and lip gloss in trepidation. I’m pleased with the results.

Darnell (of Evolve Media) and myself (as a representative of Thrive Public Relations) had our regular lunch meeting with Sophia regarding her Lady Boss Women’s Entrepreneurial Club. The sample copy of Lady Boss magazine is available on Issuu but we are looking forward to future expansion in style and content. That’s where Darnell and I come in.

Upon arriving home from our meeting, I tripped over a shipment of cat food and scraped my hands and knees. Upon cleaning up and changing from my bloodstained pants, I actually started working on copy for the next issue of Lady Boss.

All I’d had to eat today was some sushi and too much coffee, so when the time came to take the teenager to marching band, I realized I had the shakes.

I didn’t have my wallet though. I ordered a pizza from my phone via Little Caesars and had a free soft drink coupon for Wawa.

After inhaling the pizza and a diet ginger ale with all raspberry, vanilla and orange flavors, I attended a library board meeting as I am a trustee.

Now I have just enough time to pee before I run back to the school for the end of band rehearsal.

Expressing Visions

I had an opportunity at the end of January to explore a position in the fine arts field, using my words to promote their art. That gave me the opportunity to spend some quality time with my scanner. I reconnected with several pieces from Lafayette College magazine.

I wrote this piece on senior art projects and even had a photo featured. (Bottom photo on the second page.)

express vision1 express vision 2

Then there was this feature on Gregory Gillespie working with Lafayette College students.

gillespie

Press Release: Fashion manufacturer expands (1998)

This was one of my first freelance PR clients. This event had a very specific purpose. This fashion manufacturer was expanding at a time when everyone else in the industry was outsourcing to Mexico or other locations. They were expanding, and they had purchased an old mill where the owner had a bad reputation. The client feared they would not be able to attract employees, so they hosted an Open House.

I publicized the event and attended the open house to talk with media personnel. The TV crews showed up as we were breaking down the event. We put the displays back together, lined the mannequins up and had a trusty employee who had stayed to help clean up give a demonstration. The manager’s family had to stand in for the guests, since the well-attended event had ended.

It yielded a really nice pair of television news stories on our local channel.

mahoning1 mahoning 2

Basic PR for the Amateur

If you have public relations or journalism experience, this list is not meant for you. This list is meant for the mom in charge of the PTA public relations committee or the poor guy who volunteered at the animal shelter hoping to walk a dog and got stuck behind a computer. It’s always a great list for the small business owner hoping to generate media interest in their operations without paying for it…

  • A press release should be about 400 words long. It should never be longer than one page.
  • A press release should end with three number signs (###) centered on the bottom of the copy. (Copy is the lingo for “the words.”)
  • If writing from a business, non-profit or some other not immediately recognizable entity, the paragraph about the ### should say, in about 75 words, the history of the entity. This paragraph should be on every press release you send out and it should always say exactly the same thing. Update it yearly, or when there’s a big change.
  • When you email a press release: the subject line of the email should say PRESS RELEASE: and then state the most basic facts: what’s happening, why they care, and the date. All in the subject line. This information will be similar to the headline you put on the press release and similar to the file name of your press release.
  • Copy the entire press release into the body of the email, so they don’t have to download the attachment to read it to judge how important it is.
  • Attach a .doc, .rtf or .txt file of the press release to the email, so if they want to copy your press release without retyping they can without having the hard returns and goofy formatting that comes with email.
  • For an event, send a press release about two weeks in advance. You may send a reminder a few days before the event, and clearly state REMINDER in the subject line with the same title as the original message.
  • Now, the writing. Always write your first paragraph as if it’s the only paragraph the editor will read. Keep it under 100 words. Cover who, what, when, where, why and most importantly: convey any specific info that would resonate with the readers/public.
  • The second paragraph can provide more info as to why it’s an important event. Provide the details that will convince the editor to do the story.
  • Paragraph three is a nice place to provide a quote from someone involved, with the quote marks and everything, just like they do in the newspapers. This will relate directly to what was said in paragraph 1 & 2.
  • You can single space your press release, but provide a space between paragraphs so it’s easy to read.
  • Always provide a “For more information, contact:” line. I put mine at the very top. Include the person’s name, their title, their email, business phone, and, if possible, an “after five p.m.” number so a reporter on deadline can find you.
  • Use active verbs. This means avoiding as much “to be” as possible, avoid “is,” “been,” “was,” “being” etc.
  • Use spell check and grammar check
  • Have a friend read it before you send it out

Photo by Tracy Chafin

Photo by Tracy Chafin