This was one of my first freelance PR clients. This event had a very specific purpose. This fashion manufacturer was expanding at a time when everyone else in the industry was outsourcing to Mexico or other locations. They were expanding, and they had purchased an old mill where the owner had a bad reputation. The client feared they would not be able to attract employees, so they hosted an Open House.
I publicized the event and attended the open house to talk with media personnel. The TV crews showed up as we were breaking down the event. We put the displays back together, lined the mannequins up and had a trusty employee who had stayed to help clean up give a demonstration. The manager’s family had to stand in for the guests, since the well-attended event had ended.
It yielded a really nice pair of television news stories on our local channel.